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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.  As a marketing strategy for increasing a site’s   relevance, SEO considers how search algorithms work and what people search for.  SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.  The initialism “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.  Effective SEO may require changes to the HTML source code of a site.  SEO tactics may be incorporated into web site development and design.  The term  “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

Magically Yours search engine marketing services are customized to meet your objectives and goals.   There are numerous factors that will influence the requirements needed to market your site in the various search engines.  Some factors include how much marketing you have already done for your site, your business competition, your business objectives, and your website’s content and theme. Magically Yours will help you determine everything that is needed for your current and future websites.


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